About Us


Robin Ruth was founded in 2002 in Amsterdam, The Netherlands. The company started selling souvenir and fashion products such as ties and scarves and over the years more fashion and lifestyle products came along. Robin Ruth was soon recognized as a metropolitan casual life-style brand for tourists with none conforming free spirited attitude.
Creating added value for the brand is the aim of Robin Ruth corporate communication. It contributes to creating the image of a global enterprise that invests in research, in designs and innovative projects towards the future, emphasizing its principal and most important characteristic: Uniqueness!
The adventure that started in Amsterdam continues today: Robin Ruth communication promotes the brand, consistent with the company’s belief that communication should never be commissioned from outside the company, but conceived within its heart.

Mission Statement Robin Ruth

The aim of Robin Ruth is to provide original and high quality fashion and clothing accessories. Robin Ruth aims to be the leading fashion global company in the tourist arena. The links of our success are our people, products and the service offered to the customers. Robin Ruth remains committed to growing the company by focusing on the tourism market worldwide and creating value by leveraging their unique strength.


Robin Ruth has become one of the largest and the leading suppliers of fashion to tourists worldwide represented in more than 45 countries and with over 20.000 points of sale. The range of products offered by Robin Ruth consists of a large variety of different models of bags, socks, scarves, caps, hats, umbrella’s, key chains, t-shirts, flip flops and more. Robin Ruth constantly expands its range of products bringing new articles, new designs, colors and collections.
All Robin Ruth products are made bearing in mind all modern color- style- and fashion flows and trends. Tourists worldwide appreciate excellent design and superb quality of the articles, which also underline their individuality from one hand and their globalism on the other hand.
One of Robin Ruth most famous products in these days is the shopping bag. Having a city name written all over it makes this bag a very popular product and “Must Have” article for the ones coming back from holiday. One can collect them during their global adventures. Make his or her friends jealous; show them their sense of style, class and feeling for fashion!

RR West Coast

RR West Coast is the first distributor to join the Robin Ruth family in the USA on December 2007. Since then, RRWC has maintained as the largest USA distributor of Robin Ruth products in the USA. With the years we have grown our business at an extraordinary rate each year. We have expanded in 2012 into Texas and Louisiana (New Orleans). In 2013 we expanded into Colorado and more to come.
We are located in southern California with a sales office in the Heart of the Fashion District in Downtown Los Angeles and a logistics and shipping in Irvine CA. All orders ship within 24 hours of receiving them and if stock are available.
We are looking forward to serving you and having you as loyal Robin Ruth Customers.